Glancemark's
VAAR Techniques & Strategies
Glancemark’s VAAR techniques and strategies have been developed over the period of time. These techniques and strategies drive our service’s scope through the idea of visibility, attention, action, and retention in the field of attention-grabbing marketing and advertising.
“A glance is an integral part of the whole marketing ecosystem. It is the beginning of every sales cycle.” – Glancemark
To increase your market visibility, we put in place certain techniques and strategies throughout your marketing campaigns.
1. Relevant Connections
We target your web pages for relevant keywords, write compelling page titles, create relevant content, and register your business in local directories.
3. Engagement Through Followers
We conduct referral programs, publish guest articles, host social media contests, and grow your followers. We study what types of content your followers are interested in and on which channel.
5. The Right Target Audience
We define your business niche and target audience by understanding who is buying and why buying your products and services.
2. Search Rankings
We ensure that your website ranks well on search engines. By ranking well on search engines your business can be seen by your target consumers.
4. Owned Media & Quality Backlinks
We optimize your owned media, review backlink quality, and encourage mentions on social media.
This way we increase your brand visibility and strengthen your relationship with your potential customers.
How do we measure the visibility?
We use your website data, store’s walk-in data, and social media connections to measure your brand’s visibility. Website visibility is measured through the total number of visitors and click-through to your website. Store visibility is measured through the total number of walk-ins and phone calls to your store. Social media visibility is measured through the total number of likes, comments, shares, retweets, forwards, and followers your social media pages get.
Our team uses various attention-grabbing techniques to attract your audience’s eyes.
1. Solving The Problem
We strongly believe that “to get attention one needs to give attention”. Giving attention means solving the problem. By giving attention to your audience, you get to know their problems.
3. Optimize Web Presence
In order to grab audience attention, we offer quality content, write on trending topics, use compelling graphics like GIFs, make your pages visually appealing and clickable, write easy-to-read headings, and optimize your overall web presence.
5. Partnerships & Connections
Partnering with complementary businesses and using online reviews to our clients’ advantage is one of the best attention-grabbing strategies we are experiencing nowadays.
2. Referrals, Shares, & Forwards
Solving problems not only gets you the attention but they get you referrals, shares, forwards, and much more. It could re-connect you with your old customers and help increase brand loyalty.
4. Encourage Audience Engagement
We encourage questions and comments from your audience, give them a reason to guess, ask for their active participation, give discounts & cash backs, quote real examples and statistics, personalize the content, share real customer stories and true references with your audience.
This way we increase your brand consideration and engage your audience with your business.
Our team uses various persuasive techniques to convert your audience into your business goal.
1. Persuasive Graphics
In order to persuade visitors to take the desired action, we design graphics and landing pages around a specific call to action. We make sure that your graphics and CTA stand out and look clickable.
3. Primary & Secondary CTAs
Our primary and secondary (complementary) CTAs are always placed at the appropriate location.
5. Asking For Purchase
We try our level best to increase your revenue by asking for purchases and directing visitors to SIGN-IN or BUY NOW button as you don’t get it unless you ask for it.
2. Clear CTAs
Our CTAs are to the point and optimized for mobiles as well. We don’t like to confuse the audience by showing too many CTAs, as too many CTA’s can complicate the action and confuse the visitor.
4. Personalized & Relevant CTA
We write great subject lines and personalize the CTAs. We align and match your CTA with the content of your landing page.
This way we strive to increase your conversions and business goals as well as sales.
A great customer experience leads to satisfied customers and better customer retention.
1. Positive Product Experience
Customer retention largely depends on purchase satisfaction, product experience, and overall product value. With a positive product experience and the right product value, we can help you form a lasting relationship with your customers and the existing lead base.
3. Promotional Offers
We help our clients to explore unique promotional offers, cashback schemes, adjusted pricing, and rewards for returning customers. Our reward programs encourage customers to visit your business again to redeem special offers, discounts, and exclusive access.
5. Competitive Price With Quality
You must be agreeing that price and product quality are the key factors behind the purchase decisions. We always insist our clients work out competitive prices, give great services, be quick to resolve the issue, and keep in touch with the customers.
2. Giveaways & Loyalty Programs
Our customer retention strategies and KPIs are quite effective and Keep customers engaged. We always encourage our clients for conducting giveaways, loyalty programs, and customer referral programs.
4. Cross-Selling to Repeat Buyers
We implement cross-selling strategies, create customer loyalty programs, and workout subscription offers for your business. We try our level best to turn your customers into repeat buyers and prevent them from switching to a competitor.
All this methodology helps us to keep your customer connected and engaged with your brand for a long.
What is our secret for retention?
Our premium strategies make your customer stay with your business for a long. You must remember that the existing customers are more likely to repeat the purchase and recommend your brand to others. Our secret for retention is to stay transparent, manage expectations, deliver more than the expectation, offer rewards, and build trust through the relationships.
Let's meet up at our office to discuss how our VAAR techniques and strategies could help your brand. Our team at Glancemark will guide you through our VAAR thought process.