Advertising Services
Integrated advertising services with the right media mix
Glancemark provides integrated advertising services by offering the right media mix in all your ad campaigns. Our advertising services include digital promotion, offline promotion, public relations, and sales promotions. We offer inbound and outbound promotion services in Pune. Our job is to inform, engage, and influence the target audience so that they can take expected action on the proposed media communication.
Hire Our Advertising Services
Six Different Offerings
We offer both, inbound advertising services and outbound advertising services in Pune. Thus, we have diversified our services portfolio into six different offerings. Within our services portfolio, we create content, send emails, share social media posts, conduct data collection, and encourage lead generation. We also retarget users who abandoned your shopping carts or page views. We work as a media planner between renowned advertising platforms and business entities. Besides, we conduct marketing analysis, design media plans, and mobilize publicity campaigns. In brief, we help you reach your target audience and grow your lead base. Please check our affordable advertising services in Pune.
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Advertising Services for B2B&C Businesses
Click on each tab below to know more about our advertising services for your business.
We select a set of most suitable media platforms to target a specific audience. As a result, our media planning service helps us in deciding the best media channels for your business. Also, it informs the required advertising budget and expected ROAS timeframe. Media Plan is our plan of action to achieve your marketing goals and objectives.
We all are living in the digital world. Creating a website presence is just not enough. We need to promote the website through paid advertising media. Businesses have to promote their products and services on the internet. Our digital advertising service uses electronic or digital devices to reach potential consumers for your business.
We advertise products and services through outdoor publicity channels. Like newspapers, magazines, radio, television, bus panels, mobile vans, banners, and hoardings. We also help our clients to offers free trials and samples at the beta stage. So that, they can attract the attention of those audiences who value real-life experiences the most.
We enhance websites’ ability to appear in search engine result pages (SERP) on the higher ranks. This way, our clients can get un-paid traffic to their websites organically, as the search engine result page would show their website in the result pages. Also, the search engines won’t be charging any money for showing up the webpage on the organic SERP. This way the websites would get quality traffic every day.
We improve social media accounts to increase business awareness organically and attract new customers regularly. This is a sort of unpaid promotion. Social media optimization improves website SEO and develops collaboration with local partners. It keeps loyal customers engaged with your brand. Also, it amends potential damaging news on social media.
We craft promotional web designs and graphic designs. Our Web page and graphic designs communicate visual concepts, ideas, and purpose to their real audience. We use appropriate color palette, images, and typefaces in our web designs. Above all, we make sure that they suit the brand personality and business objectives of our client. Our graphic design team creates excellent digital ads and landing pages.
Advertising
Services Goals & Objectives
We know what our clients want from us, so our team can always work towards clients’ expectations. In order to fulfill our clients’ needs and requirements, we have set certain goals and objectives for ourselves. These goals guide us to deliver values to our clients and lead us towards satisfying their publicity needs. Here we have divided our advertising services goals into 4 different areas.
- 1. Raise Brand Awareness
- 2. Increase Brand Consideration
- 3. Generate High-Quality Leads
- 4. Improve Sales Conversions
Advertising Agency
We want to build trust with our clients and empower their branding and promotion mechanisms in order to scale up their whole marketing process and audience engagement.
Our
Advertising Services Techniques
“Eyes tend to be guided to areas that are visible and likely to be more relevant”. It is the modern world of information technology. With this advanced technology, it keeps getting harder for advertisers to get noticed. “Research shows that the average human attention span is shorter than that of a goldfish.” So, for an advertisement to be more effective we should try and find clever ways to catch the eye of the consumers. “Our eyes perceive everything, but only a fraction of those enters our consciousness.” The scenario is challenging. Advertisements are competing with the similar products and services surrounding them. We need to come up with new ideas as the clutter of brands is high. Thus, we propose the best ways to promote products and services.
Advertising
Services Strategy
With the help of 9 Cs
Before formulating our strategy, we first study the 9 Cs of your business.
These 9 Cs are:
- Company
- Competitors
- Cost
- Clarity
- Convenience
- Credibility
- Customer
- Communication
- Consistency
We study your existing business plan before setting up our promotion strategy for you. Our purpose is to capture the attention of your target audience and later persuade them to buy your products and services. With our strategies, we want to develop your business strengths and limit weaknesses, while positioning your products and services more competitive and adaptable to their target market.
Advertising Services FAQ
Frequently Asked Questions To Glancemark
What does mean by integrated advertising services?
Integrated means mixed or combined into one group. Our service offers a mix of inbound and outbound publicity platforms. Integrated advertising services are interactive in nature. They offer a mix of various promotion channels. The channels include online publicity, outdoor publicity, sales promotion, and public relation activities.
What does mean by media mix?
Media mix is a combination of different advertising platforms. Like Google ads, Bing ads, Facebook ads, newspaper ads, television ads, radio ads, and more. It would be a combination of various online and offline publicity platforms.
What is inbound advertising?
Inbound advertising sends incoming traffic to websites. It sources walk-ins to the local stores. All work through organic (unpaid) means of advertising. SEO, SMO, guest blogging, YouTube, etc. are few examples of it. Inbound promotion can attract new customers by creating useful content on the internet. It generates organic traffic from the online content. That too without paying extra money for advertisement campaigns.
What is outbound advertising?
Outbound advertising pushes the products and services onto the prospects to generate leads. This kind of promotion uses paid ad campaigns. Here we send out paid messages to the target audience. Some of the examples of OBM are as given here. Examples: SEM, SMM, PPC ads, banner ads, newspaper ads, television ads, radio ads, etc.
How Glancemark defines its target audience?
We search for a group of audiences who share similar characteristics to the buyer’s persona. We do this search in various segments with the help of our special tools. These segments include geographic, demographics, psychographics, and behavioral traits. This is how we define the target audience.
How can Glancemark’s advertising services offer cost efficiency?
Glancemark offers comprehensive advertising services in Pune. All our services are offered under one roof. We offer different pricing packages based on clients’ specific publicity requirements, so that our clients can select the appropriate package as per their needs and requirements. We have got direct relations with online and offline media platforms. These direct relations enable us to pass on some cost-benefit to our clients. Our team coordinates between all the live campaigns very well. They pause and resume certain campaigns at the right time. It help us gain some savings in the campaign cost. Moreover, we offer cost effective solutions for organic lead generation also. This is how we can offer cost effective and affordable advertising services in Pune.
How much do Glancemark charge for advertising services?
Our pricing model and packages changes as per clients’ requirements and the actual scope of work. The pricing includes campaign creation cost and a monthly retainer fee or management fee. It includes a miscellaneous cost also. The campaign creation cost varies from Rs. 3000 to Rs. 15000 for one time. The retainer fee is in between Rs. 3000 to Rs. 35000 per month, and if in case the management fee is applicable then it will be anywhere between 7% to 30%. In certain cases, we charge fix project cost also. We work out the actual cost based on the exact scope of work and publicity requirements. We can assure you that you would find even more affordable advertising service package, but for that we need to discuss your case personally. Let’s work out a package that suit your business needs.
How soon can Glancemark mobilize promotion campaigns?
We can launch the campaigns within 48 hours from the realization of the advance payment. We have good expertise and experience in this field. We can mobilize our promotion campaigns quickly and efficiently.
Visit us for your advertising projects. Our team at Glancemark would like to help you through all your advertising needs and goals.