Digital Marketing Agency

Digital Marketing is a promotion or publicity of products and services through electronic devices connected to the internet. It is an online lead generation service offered by an online lead generation company. Few examples of DM are 1. Search engine ads, 2. Emails,  3. Social media posts, 4. Web-based display banners, 5. Video ads, 6. Text messages, and 7. Multimedia messages. DM promotes products and services through desktop computers, mobile phones, tablets, and other online media platforms.

Digital Marketing is cost-effective and measurable. It can reach more audiences for less money than other traditional publicity channels. Online advertising helps the customer to know the seller personally. So that it can further increase brand loyalty for the seller. It improves the user experience for websites. Also, makes it easy to drive relevant traffic and sell products online. With the help of digital advertising, one can easily find websites on the internet. Mainly, DM helps analyze visitors’ data and draw insights from that data.

Earned media is a free publicity coverage offered by the outside publishers or publicity partners. One can control it and customize it on his own. It is a free brand mentions facility provided by the owner of the media. Examples of the earned media are search engines, social media, customer testimonials, brand mentions, recommendations, online reviews, social media shares, retweets, blog post, guest blogging, television interviews, etc. They are unpaid advertising media.

Conversational marketing is a form of dialogue-driven or response-driven messaging activity. Chatbot messaging, social media messenger, WhatsApp messages, and other chatting web applications are few examples of it. It engages the audience based on the responsive interaction or conversation. It improves the customer experience and helps in building relationships.

Interactive content encourages visitors to actively interact or engage with the web content. Examples of interactive content are:

1. Clicking on the link or image
2. Response submission on inquiry forms
3. Video playing on the go
4. Poll creation
5. Answer submission
6. Hyperlinks taking the user to a new page
7. Chatting on chatbots and messenger
8. Sharing of photos and information

It makes the communication more personalized and value driven.

We run paid and organic ads on:

1. Search engines
2. Social media channels
3. Entertainment platforms
4. Mobile apps and games
5. Blogs and articles
6. Email automation tools
7. Online forums and communities
8. Publisher’s websites

Our digital advertising consultant keeps finding effective advertising channels to reach the most suitable audience.

To select the right advertising media, we follow our SOP guidelines. We study client’s businesses and find out the target audiences first. Then we research the competitors and competitive products. At last, we review the advertising budget and select suitable online advertising media.

Like other digital marketing companies, our charges differ from client to client. It depends on the actual scope of work and advertising budget. Certain charges are fixed, and certain charges are variable. Our charges include campaign creation cost, a monthly retainer fee or management fee, and miscellaneous cost. The retainer fee is ranging from Rs.3000 to Rs.35000 per month. It is decided based on the actual scope of work. If the management fee is applicable, then it will be ranging from 8% to 26% on the actual ad spend. In certain case, we charge fixed project cost also. We recommend discussing the charges based on the actual scope of work. Glancemark’s services are affordable in comparison to the other online advertising companies.

Online advertising is very useful in reaching more audiences for less money than traditional advertising. We offer all the services under one roof. Our in-house management* for all the advertising services enables us to pass on some cost-benefit to the clients. We support our clients with organic advertisements on SERP and social media at an affordable rate. We are among the best digital marketing companies in Pune that provide cost-effective services.

We are very well connected with the web publishers and media platforms available within the industry. It enables us to launch advertising campaigns within 48 hours from the date of receipt of advance payment from our clients. We can launch our online ad campaigns at various locations in the country at any given time. Our promotion strategies are combined with the best promotion tools and techniques which help our online promotion campaigns to gets mobilized quickly and in a hassle-free manner.

Our digital advertising agency is located in Warje Pune. We can provide our online advertising services all over India.