Glancemark's
Marketing Goals
Glancemark's marketing goals are influenced by your business goals and objectives.
We have set certain guidelines for ourselves as to what we want to achieve for your business and what steps, strategies we need to implement to achieve them.
Marketing Goals of Our Agency
We have set certain marketing goals and guidelines as to what we want to achieve for our clients. We want to build trust with our clients and empower their branding and promotion mechanisms in order to scale up their whole marketing process and audience engagement.
We are Measurable and Specific
In order to develop engagement with our clients’ target audience, we have given ourselves a measurable and specific target. This target is to build strong brand awareness and brand consideration to improve the leads funnel of our clients. Thus, we can incorporate our client’s business goals into our marketing objectives and accordingly develop a time-bound promotion strategy in order to improve the sale funnel.
Goals
- 1. Build trust with our clients
- 2. Empower clients branding and promotion mechanism
- 3. Scale up client’s marketing process & audience engagement
- 4. Improve customer retention and brand loyalty
Objectives
- 1. Improve engagement with client’s target audience
- 2. Create strong brand awareness
- 3. Enhance brand consideration and lead generation
- 4. Maximize sale funnel and sales conversions
Conclusion
In conclusion, our publicity firm’s main goals and objectives are creating brand awareness, brand consideration, lead generation, sales conversion, customer retention, and brand loyalty for our clients.
Our Marketing Objectives
We have set certain objectives. These objectives help us define strategies to achieve our goals. They guide us while we execute our plans. We have divided our marketing services objectives into 4 different types. These types are as follows:
- Promotion Objectives
- Brand Consideration Objectives
- Profit Objectives
- Growth Objectives
1. Promotion Objective
Right Media & Right Audience
Our promotion objective is to promote products and services to the right audience. It aims at selecting the right advertising media for our clients. Choosing appropriate media helps bring low-cost and high-quality leads. It also helps in retaining the existing customers.
2. Engagement Objective
Brand Engagement & Brand Loyalty
Our brand consideration or engagement objective aims at increasing audience engagement and brand loyalty. We want the target customers to be able to recognize the brand even in a crowded market. Moreover, the existing customers to be loyal to the brand. Thus, we want to develop a strong brand identity.
3. Profit Objective
Generating High-Quality Leads
This aims at maximizing sales and revenue generation for our clients. It is possible by generating low-cost high-quality leads and retaining the existing customers. Organic media would also help a lot here.
4. Growth Objective
Increase Your Profit and Reputation
Our growth objective aims at improving market share for our clients. We want to increase our clients’ profit and reputation. Profits would offer financial stability and the reputation would offer audience trust. The more the market share more the growth.
Development of the objectives with the help of 9 Cs
9 Cs
- Competitors
- Company
- Cost
- Clarity
- Convenience
- Credibility
- Customer
- Communication
- Consistency
Marketing Plans with Keeping Your Objectives in Mind
Before formulating the promotional objectives, we study the 9 Cs of your business. These 9 Cs are as follows. 1. Competitors, 2. company, 3. cost, 4. clarity, 5. convenience, 6. credibility, 7. customer, 8. communication, and 9. consistency. We study your existing marketing plans before setting objectives for you. Our purpose would be to capture the attention of your target consumers and persuade them to buy your products and services. We want to develop your marketing strength, limit weaknesses, and make you more competitive and adaptable to your target market.
Our
Marketing Goals
Our
Objectives
- Audience Identification
- Strategy Building
- Planning and Budgeting
- Brand Awareness
- Brand Consideration
- Lead Analysis
- Brand Engagement
- Maximizing conversions
Brand Awareness
Increase brand awareness to drive relevant traffic to your website or store.
Check with our team if our marketing goals and objectives match your business goals and objectives. Our team at Glancemark would like to guide you through the same.