Glancemark's
Marketing Process
While providing marketing solutions, Glancemark follows a systematic marketing process. Our process demonstrates methods and procedures for solving marketing-related problems and achieving set goals and objectives for our clients.
Our 6-D Marketing Process
Discuss
First of all, we discuss and understand the client’s business. We study their mission, vision, goals, objectives, current business status, and market research conducted if any. We also understand SWOT study, existing marketing strategies, value proposition, existing ad creatives, branding material, and competitor’s study done if any.
Define
Here we define the target audience for our client. It is necessary to fix the target audience profile, target locations, and reach (audience demographics and psychographics). We also work out the advertising budget and revenue expectations, existing online customer touchpoints, similar competitive products, and overall scope of work.
Design
In this process, we design advertising strategies and workout attention-grabbing techniques for our clients. Our media selection team selects the right advertising mix and suitable ad architecture along with value proposition, visual tone, color pallets, and overall representation. Our core designing work and keyword research happen while keeping the real target audience in mind.
Develop
We develop an action plan and ROAS forecast (Budgeting and Expenses Forecast). Our team creates milestones chart, campaign analysis parameters, KPI, redundancy plan (backup plan), campaign calendar, and ad schedule (place-date-time). We develop campaign performance measurement techniques, and brand touchpoints.
Deploy
We start with pre-advertising research for online and offline ad assets. Then we go live with brand touchpoints like website, social media accounts, business pages, online access points, etc. After this, the campaign mobilization starts, and ad inventory is supplied as the ad campaign goes live. Later webmaster tools and analytics tools are deployed with certain fine-tuning. That is how the overall deployment happens.
Deliver
At the delivery stage, all the online and offline campaigns are supervised and monitored through a dedicated team. Ad architecture performance is monitored on a weekly basis. We examine key metrics from analytics tools. Campaign reporting happens online on a daily, weekly, and monthly basis and performance review every fortnight.
How Glancemark Works?
Goal-oriented Campaigns
We believe in perfection and have no room for mistakes. We help our clients in setting up their advertising campaigns more goal-oriented and flexible enough right from inception through all the phases of growth.
Best Advertising Tools and Techniques
With our expertise and experience in advertising strategies, combined with the best advertising tools and techniques, our clients would remain assured about the success of their advertising campaign.
Well Connected Publishers and Media Channels
Professional business relations with renowned publishers and media channels across the region enable us to effectively launch our clients’ advertising campaigns at any point in time at various locations in the region.
Key Account Manager
We have a team of Key Account Managers who are assigned to the clients, and they are responsible for the day-to-day communication and fulfilling the needs and requirements of our clients.
Team of Executives
Our team of online and offline executives makes sure that all the online and offline advertising campaigns are executed and implemented well under the guidance and supervision of the Key Account Manager. Inventory for online and offline advertising is made available a week before the campaign.
Reporting with Proofs & Evidence
A campaign performance report is shared on a weekly basis to confirm what we are doing is going the right way. We provide photos, relevant databases, and analysis reports immediately at the end of the campaign. Every month a comprehensive report is shared to show the progress and area of improvement.
Chief Marketing Strategist
Our Chief Marketing Strategist remains in constant touch with all our Key Accounts Managers on a day-to-day basis to monitor and review their performance regularly.
GLANCEMARK'S PROPOSAL to YOU
We are looking forward to becoming your preferred Marketing and Advertising Agency to boost your advertising success. Our commitment to excellence, the specialty of bringing innovative ideas, and fast turnaround time would be an added advantage for your business. We will help you in setting your advertising campaign more goal-oriented and flexible enough right from the inception through all the phases of growth. We strongly believe that “Practice Makes a Man Perfect” so we work smart to our strength and learn from yours to build a successful service partner relationship with your esteemed business.
Let your in-house team take care of product designing and we will support you to execute your advertising campaigns right. With our expertise and experience in advertising strategies, combined with the best advertising tools and techniques, you would remain assured about the success of your advertising campaign. Our professional business relations with renowned publishers and media channels across the region enable us to effectively launch your advertising campaign at any point in time at various locations in the region. We are thinking beyond digital marketing and outdoor media; something concrete and result-oriented.
Support Process
The Right Media Mix
Eyes tend to be guided to areas that are visible and likely to be more relevant, so we study our client’s business carefully before we formulate any advertising plan. We believe in providing advertising solutions that are tailored just for our client’s business. We design ad campaigns for various online and offline channels that cover the entire spectrum from outdoor media to search engine marketing to pay-per-click ads to social media marketing and many more.
12x6 Live Support
We have a team of Key Account Managers, who are assigned to our clients, and they are responsible for day-to-day communication with our clients as well as to fulfill the needs and requirements of our clients. We have a team of online and offline field executives who make sure that all the digital and outdoor advertising campaigns are executed and implemented well under the guidance and supervision of the Key Account Manager.
Best ROAS Techniques
We believe in perfection and have no room for mistakes. We help our clients in setting their marketing campaigns more goal-oriented and flexible enough right from the inception through all the phases of growth. We put our best effort to identify media spaces where our client’s target audience is expected to glimpse at, and then accordingly advertising strategies are designed to improve ROAS and receive maximum views and attention. Our team is continuously studying about consumer’s mind and attention which help us set the campaign more cost-effective.
Experienced Professionals
Due to our expertise and experience in advertising strategies, combined with the best advertising tools and techniques, our advertising campaign becomes more result-oriented. Our professional business relations with renowned publishers and media channels across the region enable us to effectively launch our advertising campaigns at any point in time at various locations in the region.
Connect us to know more about our marketing and advertising processes for your business. Our team at Glancemark would like to guide you through our processes and methods.