Glancemark's
Marketing Strategy
Based on your marketing needs we combine our different marketing and advertising services. We then package them into one tailored solution as a proposed media mix. Further, we seek to capture potential customers’ attention and persuade them to take specific actions through our media communication.
Right
Market Positioning
Right Place, Right Time, Right Audience, and Right Ad Copy
Our methodology leads our strategy
There is a methodology about the Right Place, Right Time, Right Audience, and Right Ad Copy. This methodology guides us very well throughout our strategy-making process. So that, we could narrow down the marketing scope to a more manageable group of audiences and develops relevant and quality interactions between you and your target audience. It helps us to define the target audiences by their unique needs, preferences, likings, identity, and demographics.
Value proposition plays a very important role
It is very important to know what interests the consumers and why would they like to buy from you. Here, value proposition plays a very important role. We try to position our client’s value proposition in a way so that it becomes the answer to the consumers’ problems. Thus, we help our clients to create a value proposition that can solve the consumers’ problems. In order to make the promotion strategy more trustworthy, we visit our client’s customer services department along with a third-party expert. We analyze customer problems, identify market opportunities, review existing value propositions, and build a relevant promotion strategy. Then after developing the advertising strategy, we execute the promotion plan and observe it, so we could track the results of the campaigns and fine-tune them if necessary.
Delivery Strategy
Glancemark’s marketing services delivery strategy includes the following activities.
- 1. Study client’s business goals and marketing objectives
- 2. Conduct market analysis and study competition
- 3. Appoint third-party vendors to conduct market research and analyze the market research data
- 4. Define market segment
- 5. Identify target audience and build buyers persona
- 6. Determine advertising budget
- 7. Develop promotion strategies and execute the plan
- 8. Mobilize campaigns
To know more about our service delivery methods, visit our delivery methodology page.
Our Marketing Techniques
Different ways to promote your products and services
Glancemark promotes its clients’ products and services in a very cost-effective way. We create a website presence, write blogs, and share social media posts. Our agency helps to create an online presence on business directories and communities. We take an active part in online forums on behalf of our clients. We publish press releases, share WhatsApp messages, and send emails. Moreover, we collect online reviews and invite guest bloggers and affiliate marketers. We always look for getting our client’s business nominated for local awards and listings. In special cases, we also connect our clients to local networking events. We support our clients in getting positive reviews and boosting shares on social media. Furthermore, we also publish user reviews, respond to user comments, and get likes.
Above all, we want our client’s business to become more visible. So that their target audience can find them easily all over the region. Also, we want our clients to establish a positive brand image and public trust.
Know more about our techniques and strategies. Our team at Glancemark would like to guide you through our modern marketing techniques and reliable strategies.