Media Planning Agency

It is an advertising medium through which we communicate ads to the local public. Media means publicity channels. It is used for sending promotional messages to a wide range of audiences. Social networks, websites, tv, radio, hoardings, newspaper, magazines, books are few examples of it, and they all provide a lot of information to the audience.

Media planning is the process of creating ad communication strategies. It selects the most relevant publicity platforms based on the target audience type. It is a guide for ad platform selection and ad placements. Media plan guides marketers while they execute advertising campaigns. Media planning is a set of strategies to achieve marketing goals and objectives. It guides about when, where, and how often to run ads to achieve the predetermined goals and objectives.

Reach is the number of people to whom the ad will be shown, or the number of people exposed to the ad. Frequency means the number of times the ad will be shown or exposed to those people. Reach measures the number of people who saw the ad. Frequency measures the number of times the ad was shown to those people within a certain period of time.

There should be consistency throughout the ad campaigns. Media planning agencies should strategically share ad communication through different types of ad platforms. No matter where your audience sees your ad but they should recognize your brand immediately. We believe that your target audience should see your ad at least 8 times to start recognizing your brand. The media plan ensures that the audience will get exposed to the ad enough time. So that, the brand gets registered in the audience’s mind and they start taking expected call to action (CTA) on your ads. A media plan can strategically send the ad communication through various publicity channels. It helps in selecting the best advertising platforms and their combinations. The most accurate combination of promotion mix could achieve your marketing goals and objectives.

Yes, we provide media buying services for digital marketing all over India. However, our outdoor media buying services are limited to the Pune region as of now.

Our Media Planner holds a graduate degree from the commerce stream. He has 15+ years of marketing industry experience. He has also worked in market research. He has got an in-depth understanding of the advertising industry. Besides, he holds excellent analytical skills and budgetary calculation methods. He has developed good demographics as well as a psychographic sense of the audience.

We offer digital ads, print ads, broadcast ads, and outdoor ads.

1. Digital advertising includes websites, social networks, and video streaming channels. It also includes electronic devices which show online digital content.

2. Print advertising includes newspapers, magazines, and books.

3. Broadcast advertising includes TV and radio.

4. Outdoor advertising includes hoardings, banners, bus shelters, bus panels, car branding, and van promotion.

We select the advertising platforms based on clients’ marketing goals, objectives, and financial budget. We consider the total coverage, circulation, and viewership of the ad platform. We look at how relevant the ad platform is for our client’s products and services. We check whether the ad platform bring a relevant audience to the ad content. Or whether it can provide a re-marketing facility and automatic ad frequency settings independently. We also review clients’ marketing and advertising policy before finalizing the advertising platforms for our clients.

The charges depend upon the scale and the reputation of the organization. It also depends on the kind of audience you want to attract to your ad. The other factors are the nature of the ad, coverage distance, the urgency of the campaign, availability of the resources, and type of media. It also depends on the actual scope of work and the client’s advertising budget. Basically, the charges vary from project to project. We charge in-between Rs. 26,000 to Rs. 1,70,000 based on the depth of study and research we need to conduct in terms of creating a media plan and flowchart. Besides we charge a management fee on the total advertising spend. Our management fee varies from 8% to 26% based on the total advertising budget client spends during the contract period.

Our media planner works really smart in order to define an appropriate target audience. He reviews the audience’s demographics and psychographics very well. Selecting the right audience helps reduce the wastage of advertising money. Based on our market intelligence, we use flighting media schedules to pause and resume the ad campaigns. We run certain ads on a fast-track mode and certain ads on a normal mode. Sometimes we hold or slow down the ads if its past advertisement is still sending traffic to the website or store. These small tricks help us offer savings in the overall advertising spend. This is how we optimize the cost.

It largely depends upon the scale and the reputation of the organization. Generally speaking, we take between 8 working days to 26 working days to create a media plan. However, the time span may increase due to the delay in product information, delay in advance payment, budget restrictions, and delay in necessary confirmations by the client.