Media Planning Services
"Media has the power to change people’s minds."
Our media planning services team can help you select suitable advertising outlets for your ad placements. Moreover, with our affordable ad planning services, you can target a specific audience with a specific budget.
Our Media Planning
Services For Your Business
Digital Media
We can develop and execute your advertising campaigns through digital media. Your ads can be run on websites, web applications, games, social networks, microblogging sites, photo-sharing sites, video-sharing sites, and relevant electronic devices which show online content. We can also use emails, digital images, audio, video, and ad films to communicate your value proposition to your target audience.
Print Media
We can develop and execute your print advertising campaigns through our publication partners. Your ads can be published in newspapers, magazines, books, business directories, and direct mails. We can promote your business through print ads to a wide range of indoor audiences. The best thing about print advertisement is that its impression lasts for a long time. Print media is always useful when targeting an indoor audience.
Broadcast Media
We can develop and execute your broadcast ad campaigns through our partnered network. We can run your ads on television and radio stations in India. We can get you the best rates for the airtime on the TV and ad spot on the radio. We always try to bring effective rates to our clients and make the best use of the given airtime by running well-researched ads. We make sure that the ads are broadcast enough times to improve a recall lift. Consistent recalls can ensure that more and more people can see or hear your ad during the total campaign period.
Outdoor Media
We can develop and execute outdoor advertising campaigns for your out-of-home publicity needs. Our outdoor media includes all the outside publicity platforms for outdoor ad placements. We can promote your products and services through billboards, bus shelters, mobile vans, bus panels, car stickers, and auto-rickshaw stickers. It is a traditional medium of advertising, and it is used mainly for recall lift purposes. It is quite important for your business to capture an offline audience who is unable to see your digital ads.
Our
Media Plan Goals
Brand Awareness
Brand Consideration
Lead Conversion
Media Planning Agency
Explore our media planning agency for advertising mix, target audience selection, advertising budget optimization, and ROAS strategy.
Our
Media Planning Strategy
Media strategy is our plan of action to reach your target audience, engage them, and maximize the conversions for your business.
Our Media Strategy Actions:
- Establish advertising goals and objectives for your business
- Conduct market analysis to study the competition
- Develop value proposition statement
- Identify the target audience
- Create buyer’s persona (audience profiling)
- Analyze the situation under which the audience is influenced
- Choose the appropriate advertising platforms (Ad Mix)
- Decide on the advertising coverage
- Set an ad frequency to be repeated over the period of time
- Target the audience
- Monitor the performance of the ad campaign
Our Media Planning Techniques
It is important to know who is showing interest in your business. At Glancemark we keep on monitoring the current market trends and follow your competitive products and services.
Shareable
We create and curate sharable content and select the publicity platform that is best suited for that content.
Relevant
We choose the publicity platforms that are relevant to the content and your target audience.
Measured
We measure the effectiveness of your campaigns and optimize them from time to time.
Right Mix
The right mix of sales promotion, public relations, personal selling, and direct marketing to maximize your conversions.
Timelines
In order to support your financial ecosystem, we stick to your advertising budget while managing the timelines given by you.
Consistency
We create awareness, build audience engagement, and maintain branding consistency for your business.
Media Planning FAQs
- Whats are the major advertising channels do we use?
- What are our criteria to select the ad platforms?
- What is the qualification of our media planner?
- How much do we charge for media planning services?
- How can we ensure cost efficiency in your advertising plan?
And Many More…
Media Planning with 80-20 Rule
Famous 80 20 Rule of Media
Our media planning strategies are quite unique. We follow the famous 80 20 rule while creating promotional content. It is more to do with mixing the educational or entertaining content with the promotional content. We strive to produce around 80% of content which is educating, entertaining, or of solution-oriented nature. While the remaining 20% of the content leads towards the actual promotion of the brand. In that way, we won’t bombard your target audience with promotional content only and your audience would remain engaged with you.
Catch up with our team for the media planning of your business. Our team at Glancemark will take you through our entire ad planning process.