Glancemark's
Social Media Strategy
Glancemark’s social media strategy is designed as per our clients’ customer engagement needs. Based on clients’ engagement needs, we select the appropriate strategy to improve reach and engagement for their brands. We assist them to capture potential customers’ attention and persuade the customers to take required action on the proposed media communication.
Audience
Insights
Product – Price – Place – Promotion
The user is nothing but your audience. Analyzing the audience and getting insights into the competition is crucial for every SMO strategy. As a part of our strategy, we first understand the audience and the existing competition. As it helps develop our strategies for engagement, social content, graphics quality, and color tones. Once the strategies are executed then we analyze the result and make the changes required if any. The right strategy with consistent efforts will better the SEO, increase leads, and improve brand loyalty.
Content
is King
Content is another most important aspect of a successful SMO. We use renowned content analysis tools to understand the competitor’s content and engagement rate. We also conduct a content gap analysis to check which content is performing well and which is not.
Content brings engagement and engagement brings loyalty.
Strategic Hashtags
Hashtags play a significant role in social media optimization strategy. Optimum use of hashtags and keeping the posts organic as well as genuine is very important for an effective strategy. We utilize the hashtags in such a way that they show maximum visibility on social networks and search engines.
Content Calendar
We create a content calendar for sharing your posts so that necessary inventory can be arranged well in advance. While sharing the posts we make sure that we don’t over-promote your brand. In our process, we encourage likes and shares, request for receiving notifications, and give reasons to comment. Finally, we make your business easy to find and get connected to your audience.
Come to us to discuss our social media strategy for your business. Our team at Glancemark will guide you through our SM planning and strategy.
Managing
Critiques
Managing Critiques and Solving Problems
Our team focuses on solving the problems for your audience and providing them value. We review your brand image and respond to critique in a productive and positive way. Our SMO strategies are such that it works well with our clients’ business objectives.